Done is better than perfect

The 3 stories a week challenge that got real results

One thing Brittney says often is: done is better than perfect.

And honestly, this week’s Power Play is built right on that.

Not from a theory.
Not from a coaching soundbite.
From a real challenge Brittney was given in the last couple of months.

In a conversation with a Realtor whose business is driven heavily by social media, Brittney was challenged to stop overthinking stories and do one simple thing instead:

Get on stories three times a week.
Get your face on camera.
Do it whether you feel fully ready or not.

That was it.

Not a full content calendar.
Not a big strategy overhaul.
Not a promise to suddenly become some perfectly polished content machine.

Just show up three times a week and let people hear from you.

Because the issue was not that Brittney had nothing to say. The issue was that like a lot of agents, she could get stuck in the spiral:
What should I say
Should I post this
Do I look okay
Is this worth sharing
Should I wait until I have something better

You know the spiral.

And that is exactly where so many agents get stuck too.

They are not behind because they are bad at content. They are behind because they are holding their content to a standard that is way too high for something that is supposed to create connection, not perfection.

That is why this challenge mattered.

And here is the best part: it has not been perfectly executed.

There were gaps.
There were imperfect stories.
There were probably times it felt easier than others.

But it still worked.

There was better engagement.
More traction.
More response.
More proof that simply being present matters.

That is the part agents need to hear.

Perfection is not what creates momentum.
Visibility does.

People do not need you to sound like a broadcaster every time you show up. They need to remember you exist. They need to hear your voice. They need to get a feel for your energy, your perspective, and the way you move through your life and business.

That is what stories do so well.

They are not always the polished part of your brand. They are the personal part. The in the moment part. The part that keeps you familiar and relevant in a way static posting alone often cannot.

And yet stories are where so many people freeze.

Because it feels exposed.
Because it feels awkward.
Because it feels like if you are going to do it, it should at least be good.

But “good” is often just another word for delayed.

The better question is:
what if showing up imperfectly is actually better for your business than disappearing until you feel polished

That is where done is better than perfect really starts to matter.

This does not mean sloppy.
It does not mean careless.
It does not mean post anything and hope for the best.

It means stop letting perfection be the reason you stay invisible.

A quick story from your day
A face to camera thought
A little moment at home
A school pickup thought
A workout check in
A reminder you needed too
A simple behind the scenes glimpse of real life

That counts.

You do not need every story to teach something.
You do not need to perform.
You do not need the perfect topic.

You need consistency.

Because stories are often less about depth and more about frequency. They keep your audience warm. They create familiarity. They help people feel connected to you in between the bigger pieces of content.

That is why a small commitment works so well.

Three times a week is enough to build rhythm without turning it into a full time job.
Three times a week is enough to make you visible again.
Three times a week is enough to prove to yourself that you do not need a perfect plan to start getting results.

And sometimes that is the whole shift.

Not “how do I become amazing at content overnight”
but
“how do I stop disappearing because I am waiting to do it perfectly”

That is a much more useful question.

If this is an area where you have been stuck, take the challenge.

Three stories a week.
Your face on camera.
No overthinking.
No saving it for later.
No waiting until it is perfect.

Say something real.
Say something simple.
Say something true.

Done is better than perfect.

And when it comes to stories, done usually wins a lot faster than agents think.